Meat is a universal food that carries deep cultural, traditional, and emotional meaning.

Whether it's rookworst tying the Dutch to a sense of home, a plate of meatballs carrying on an Italian family recipe, or gyros serving as a Greek national classic, meat transcends the border between diet and identity.

Because it is so closely tied to human heritage, changing how meat is produced requires respecting its complex role in our lives.

Cultivated meat is not designed to erase these traditions, but rather to adapt them so we can continue enjoying the culinary experiences we love.